March 2026 update

Relentless pace, we’re making progress!

The company

• Home sweet home: We’ve set up base at Wat.bxl, and we love it. The vibe is great, the people are great, and there’s something genuinely energizing about being surrounded by other entrepreneurs going through the same grind!
• First services: We’ve started delivering consulting and workshops to our first clients. It’s a good way to gain market insights, bring in some early revenue, and collect a few logos for the website. The admin side of things took me completely by surprise–I did not expect it to eat up so much time. But the clients are happy, the feedback is strong, and honestly, we’re having fun doing it.
• Officially registered: We’re now a real company, registered in Belgium. More admin than I anticipated, but it’s done. It’s official.

The product

• We found our topic: After three months of interviews and iterating on ideas, we landed on something we’re genuinely excited about: making PR review more efficient in the era of vibe coding. We think the current tools are simply not up to the task, and we’re building a new one. The exact shape is still evolving, but we’re moving fast, and our understanding of the problem is deepening with every sprint.
• Things move fast: We work in one-week sprints and try to keep our assumptions and hypotheses documented. It’s not uncommon for those hypotheses to be completely overturned by Friday. Monday’s conviction becomes Friday’s rethink. It can feel unsettling–we both like to properly understand a problem before acting–but the lesson keeps being the same: build fast, trust your instincts, and let the market correct you.

The mood

Life in Brussels is good. I’m meeting a lot of people and reconnecting with old friends. Definitely less lonely than I was in Zurich.

The challenge right now is sleep. Between the startup, the services, the admin, and a social life that somehow still exists, downtime is hard to find. I know I’ll have to stabilize eventually. But right now I feel genuinely energized–more than I have in a long time. Some friends told me I look five years younger. I believe it. It feels like being a student again: classes during the day, socializing at night, sleeping when possible. That’s what going all in does to you–you stop looking for energy and just find it. It’s a good feeling.